Case Study On Aurobindo Pharma

Case Study On Aurobindo Pharma Global strategy for Indian pharmacy companies and the opportunity in emerging markets: A case study on Aurobindo Pharma Focus Aim: To understand the trends in Indian pharmacy companies which have been recently going global by investing abroad with an intention for market expansion? Objectives: To find out the strengths of the Indian Pharmaceutical Industry and analyse the pattern of Mergers and Acquisitions by various companies across the globe. To throw light on the strategies followed by Aurobindo Pharma in acquiring other pharma companies. Context The research includes strategy of the emerging pharmaceutical companies in India and understands the trends and process of the companies that have been going global to expand their market in the world-wide. Literature review: In pharmaceutical sector around the world, India ranks 4th in terms of volume and 13th in terms of value. In the year 2006 the value was USD 7.42 billion, the growth has been increased by 12.9% over the previous year. In this total sales 90% of the sales are accounted as generics and the remaining are patented drugs. Now a dayà ¢Ã¢â€š ¬Ã¢â€ž ¢s governments of various countries, patients and industries are pulling attention towards generic drugs, due to lower in cost and less RD investment than compares to that of the patented drugs. In the year 2005 the generic market has been increased by 20% in the world which is four times that of the patented drugs and three times that of the pharmaceuticals market. US market alone had acquired 44% of the generic drugs (Pharmabiz, 2009). The Compound Annual Growth Rate (CAGR) of generic drugs in Indian pharmaceuticals has been increased by 16.6% during the period of 2001-05. The expected CAGR during the period of 2009-14 would be 13.2% and appro ximately the total value may reach $15,490m in 2014 (Research and Markets, 2009). In the year 2009 in India there were more than 80 FDA approved plants, Italy (55) and China (27). The Indian pharmaceuticals companies like Cipla, Dr. Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s lab; Wockhardt, Lupin and Nicholas Piramal are doing well in developed market such as US and Europe. These companies have exciting values in formulation, bulk drugs, generics, novel drug delivery system, new chemical entities, biotechnology etc (Research and Markets, 2007). 4.1 Indian pharmaceutical market structure: Source: Cygnus, 2007 According to Dr. Richard Gerster, à ¢Ã¢â€š ¬Ã…“The Indian  pharmaceutical industry is a success story providing employment for millions and ensuring that essential drugs at affordable prices are available to the vast population of this sub-continent.à ¢Ã¢â€š ¬? The Indian pharmaceuticals ranks very high in terms of quality, technology and the range of medicines manufactured. Indian pharmaceuticals market will grow 10-14%, to touch $40 billion by 2015 (Mckinsey, 2009). India has a powerful biotechnology that can overthrow by the revolution of agriculture, healthcare, industrial processing and environmental sustainability. In India there are 100 research laboratories and more than 400 educational and training institutes across the country (Pharma India, 2005). Major companies in India 2006 Source: company annual report FY 2006-07, *annual report 2006 December ending. In the above figure y-axis indicates to turnover (Rs.bn) Indian pharmaceuticals is divided into two benefits, one is strong domestic consumption growth and robust export opportunities (Indus view, 2009). 4.2 Mergers and acquisitions of Indian pharmaceutical companies The major reason for acquisitions is to attaining access to new technologies, clinical research, catapulting the market share and platform for improving custom synthesis and working with new clients. The major companies acquiring acquisitions in India are Ranbaxy, Dr. Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s, Dishman and Wockhardt. In generics Acquirer Target Value USD million Date Dr. Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s Beta pharm (Germany) 574 Feb-06 Ranbaxy Terapia (Romania) 324 Mar-06 Ranbaxy Ethimed NV (Spain) Mar-06 Ranbaxy Allen spa (Italy ) Mar-06 Aurobindo Milpharma (UK) 13 Feb-06 Jubilant organosys Target research association (US) 34 Oct-05 In branded formulation Sun pharma Able laboratories (US) 24 Dec-05 Valeant pharma (2 facilities) (Hungary, US) 10 Aug05 Active pharmaceuticals ingredients (API) Dr. Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s Rocheà ¢Ã¢â€š ¬Ã¢â€ž ¢s API business (Mexico) 59 Nov-05 Matrix Docpharma (Belgium) 263 Jun-05 Over the last decade the outsourcing has become the important part for the pharmaceutical companies. The main reason for the outsourcing is rising pressure to reduce costs, and time-to-market, this leads to the increasing the technical demanding areas such as drug discovery and biotech RD. Outsourcing opportunities has been rapidly growing in the market like Eastern Europe, China, India. Indian pharmaceutical industries are putting effort on the development of the product for global generic market and this will be visible with the DMF filing at the US FDA (DMFs are generic dossiers filed with the FDA in order to allow the API to appear in marketed drugs). 30% of the DMF filings at US FDA are filed by Indian companies. Dr. Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s, aurobindo, cipla, Ranbaxy, matrix and lupin are the leading Indian companies of DMFs filed in US. From the sources of US and European countries they made research on Indian based pharmaceuticals companies regarding merging and acquisitions and they were pleased to announce some name to the Indian companies and decided to name as à ¢Ã¢â€š ¬Ã…“Indian Pharmaceutical MNCà ¢Ã¢â€š ¬?. Mainly US and European countries have focused on Indian due to the vast change in research work done and the main plus points for them were the laws of Indian government have changed drastically like providing new opportunities to launch patented molecules this point made them interest in investing Indian pharmaceuticals, and likewise India pharma is becoming strong manufacturing stand and with low-cost development, manufacturing destination. Source: Shivani Shukla, 2006. The global has been rapidly changing into the generic market; here are some companies that have been invested, acquired and deals in 2008-09. Green cross Pharma in Singapore was acquired by Ascent; Pfizer plant in Ireland was acquired by Hovione, PharmaPro manufacturing facility was acquired by URL Pharma, ECR pharmaceuticals was acquired by HI-Tech pharmacal.   Source: Research and Markets, 2009. Indian pharmaceutical market in U.S., has been continuously increasing, a $440 billion market appoints 47% of the global pharmaceutical market. In February 2009, Indian pharmaceutical companies including large and mid-sized all together have assured approvals for 15 Abbreviated New Drug Applications (ANDAs) (Indus view, 2009). Strategies: In order to expand their market some companies have entered into foreign markets in generic drugs segment. Some companies have entered directly by setting their own sales and marketing organisation, either in organic manner or through acquisitions and others have entered these market through partnership or merging with well established companies. Ranbaxy acquired Ohm Laboratories in US in 1995, Jubilant Organosys acquired Cadista pharmaceuticals (formerly Trigen Laboratories) an US generic company in 2005. Aurobindo Pharma gained an FDA-compliment formulations manufacturing plant in Dayton, New Jersey in 2006, in the same year the company acquired Milpharm LTD in UK. Dr. Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s approved as a MHRA manufacturing facilities in UK. Wockhardt has a manufacturing facility in UK, Ireland and France (espicom, 2009). Aurobindo Pharma: Aurobindo was founded in the year 1986, by Mr P.V. Ramaprasad reddy, Mr. K. Nithyananda reddy and some highly committed group professionals. Aurobindo pharma launches Asiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s largest formulation facility in India in 2009. Vision of the company is à ¢Ã¢â€š ¬Ã…“To become Asias leading and one among the top 15 generic Pharma companies in the world, by 2015 (aurobindo, 2009). RD of the company lies in developing intellectual property in non-infringing processes and resolving complex chemistry challenges. Aurobindo pharma expects to reach $2 billion by the end of the year 2013, the company licensing deal with Pfizer to sell generics drugs in more than 70 emerging companies and developing market in India (Fierce pharma, 2009). Aurobindo pharma is the first company that makes acquisition in Europe acquires Milpharm in UK in 2006, on agreement with the U.K. Whyte group LTD and Iracot LTD. This acquisition makes the company to gain immediate access to European markets. This company is profit making company in generic; it takes ownership over hundred Marketing Authorizations (MAs) Medicines, and Health care products Regulatory Agency, UK (UK MHRA). Milpharm records  £7.7 million in 12 months of period ended 30th September 2005 (Aurobindo, 2006). Source: THE HINDU, journal, 2006 Source: PR Domain News Release, 2006 The above pie chart indicates that Aurobindo pharma exports break-up in the year 2006 Research methodology à ¢Ã¢â€š ¬Ã‹Å"Researchà ¢Ã¢â€š ¬Ã¢â€ž ¢ the term fundamentally means expedition for information or data collection. It certainly means to accumulate the information regarding certain queries and to build up a convinced scheme for that question. If there is no such a word like research all the scientific and social projects could be resulted in guess work and inexact data.   The descriptive or relative, qualitative research work is typically probing, in concern it can either contain some or all the criterion mentioned below. (Miles, 1994) Extremely intensified and drawn out contact in the field. Designed to attain a holistic or complete picture. Little consistent instrumentation is used. Most analysis is done with words. Take into account the experiences, opinions and feelings of the participants. The research strategies generally used are the chosen case study and the grounded theory. 5.1 Research paradigm A research paradigm is expanded to the critical thinking of the students that may help the students to gain a clear view about the research with the different examples. Positivist paradigm is based on the philosophical idea which explores the social reality. Positivism paradigm has been influencing the educational research for a long time, later half twentieth it is criticized due to the lack in subjective states of individual. 5.2 Research approach There are four different types of research approaches, they are specification of a theory, design based on the theory, implementation, and evaluation. This research includes deductive and inductive quantitative comes under deductive and qualitative comes under inductive. Quantitative method mainly includes objectively, caution and types of questions in this are pre-specified and outcome oriented. Qualitative mainly includes subjectively, meaning of the report. Types of questions are open-ended and process oriented. 5.3 Research method The research study is basically to understand the impact of pharmaceutical industries that have been going global to increase their market. Thus, given the research aim and objectives of the study, methodology that is employed for this study is basically to desk study rather going for primary survey method. The Aurobindo Pharma chosen for the case study is taken into account with a view point and to review how the company acquired and merged with other companies. 5.4 Sampling procedure A sample is a finite part of statistical population, whose properties are studied to gain the information of the whole (Webster, 1985). When it comes in case of dealing with people, it can be defined as a set of respondents picked out from a larger group for the reason of survey. So as a part of sampling technique the questionnaire is to be conducted between a selected group of actual client and non client households during the course of the survey. 5.5 Method of data Analysis The published data collected on the pharmaceutical industry will be analysed with the help of diagrams, graphs and pie charts and draw conclusions based on the results obtained. Saunders et al (2003) claims that there is no standard models to analyzing qualitative data but discuss one technique where the data are disaggregated into meaningful categories that are subsequently rearranged and analyzed for related data and key themes. Data collection Secondary data collection The data is mostly collected from the secondary form of publications like articles, Indus view, InPharma publishers, Cygnus business consulting and research, Pharmaceutical journal newspapers, Pharmabiz, market and research. Primary data collection Primary data is the collection of ideas all the way through the chain of various semi-structured consultations conducted by the researcher. This data can be collected by conducting interviews and by daily written record of experiences and observations. The research includes questionnaire, case Ethical consideration Time plan Activity July August September Week Number 1 2 3 4 5 6 7 8 9 10 11 1.Holiday 2. Read Literature 3.Finalise Objectives 4. Draft Literature Review 5. Read Methodology Literature 6. Devise Research Approach 7. Draft Research Strategy and Method 8. Develop Questionnaire 9. Pilot Test and Revise Questionnaire 10. Administer Questionnaire 11. Enter Data into Computer 12. Analyse Data 13. Update literature read 14. Complete remaining chapters 15. Submit to tutor and await feedback 16.Print, bind 17. Submit

Indian Tobacco Company

ITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 18 billion and a turnover of over US $ 5. 1 Billion. ITC is rated among the World's Best Big Companies, Asia's ‘Fab 50†² and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by BusinessWorld and among India's Most Valuable Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times.ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has a diversified presence in Cigarettes, Hotels, Paperboards ; Specialty Papers, Packaging, Agri-Business, Packaged Foods ; Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods ; Confectionery, Branded Apparel, Personal Care and Stationery.As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration â€Å"a commitment beyond the market†. In his own words: â€Å"ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part. ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabili ties, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India ITC's Agri-Business is one of India's largest exporters of agricultural products.ITC is one of the country's biggest foreign exchange earners (US $ 3. 2 billion in the last decade). The Company's ‘e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Company's marketing reach.ITC's wholly owned Information Technology subsidiary, ITC Infotech India Limited, is aggressively pursuing emerging opportunities in providing en d-to-end IT solutions, including e-enabled services and business process outsourcing. ITC's production facilities and hotels have won numerous national and international awards for quality, productivity, safety and environment management systems. ITC was the first company in India to voluntarily seek a corporate governance rating.ITC employs over 24,000 people at more than 60 locations across India. The Company continuously endeavors to enhance its wealth generating capabilities in a globalising environment to consistently reward more than 3,77,000 shareholders, fulfill the aspirations of its stakeholders and meet societal expectations. This over-arching vision of the company is expressively captured in its corporate positioning statement: â€Å"Enduring Value. For the nation. For the Shareholder. † | |[pic] | | |[pic] | | |[pic] | | |[pic] | | |[pic] | | |[pic] | | | | |[pic] | | |[pic] | | |[pic] | | |[pic] | | |[pic] | | | | | |[pic] | | |[pic] | | |[pic] | | |[pic] | | |[ pic] | | | | | |[pic] | | |[pic] | | |[pic] | | |[pic] | | |[pic] | | | | | | | | | | | | | |[pic] | | | | | | | Competitors ITC competitors are primarily in the Tobacco industry. ITC also competes in the Apparel, Office, School, & Art Supplies, and Crop Production sectors. ITC competitive landscape includes: †¢ Hindustan Unilever †¢ Reliance Industries †¢ Tata Group ITC Company DescriptionITC walks with the other giants of the Indian business world — Tata and Reliance. Primarily, the company makes cigarettes and tobacco, as well as papers and packaging. It also runs hotels, manages lines of branded apparel and prepackaged food, and exports agricultural commodities (including rice, wheat, and lentils). ITC is India's second-largest exporter of agri-products. The group's major brands include India Kings, Insignia, Navy Cut, Scissors, and Gold Flake (cigarettes); Wills Sport and John Players (clothing); Kitchens of India and Aashirvaad (prepackaged food); and Exp ressions (greeting cards). It is also parent to one of India's leading technology companies, ITC InfoTech.ITC pays constant attention to its employees by means of minimum wage raising programs, and providing healthcare through the application of preventive measures, periodical examinations for various diseases, and the necessary treatment at all times. It also provides a distinguished health insurance program for the employees and their families, which covers many diseases that aren't covered by other programs. It offers healthy daily meals for the employees, along with comfortable and safe transportation means from and to the company. In this decade, the company launched a series of educational programs for its employees' children with both public schools and universities education. The company took on the responsibility of paying all the expenses needed in as part of a motivational educational support policy for distinguished students [pic] | |[pic] | | | Sunfeast In 2003, ITC for ayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeast’s brand essence, â€Å"Spread the Smile† connotes happiness, contentment, satisfaction and pleasure. The mascot Sunny reinforces the emotional aspects of the brand. Sunfeast immediately established itself as a provider of innovative and distinctive products – Sunfeast Marie was launched in an innovative orange flavour and the ‘Sunfeast Dream Cream' range includes new flavours as well as flavour enhancers. The Sunfeast Dream Cream range is currently available in 8 variants.The Company has also introduced ‘Sunfeast Dark Fantasy', a dark chocolate and vanilla cream offering for the premium segment in select markets. Riding on the success of its initial offerings, ITC also entered the milk biscuit category with Sunfeast Milky Magic biscuits in the general milk and milk cream categories. Apart from milk which helps mental growth, these biscuits also contai n the finest quality wheat aiding physical growth. Both cream and milk biscuits have received enthusiastic response from consumers. In the last few years the Sunfeast biscuits portfolio has been enhanced to include salted crackers and cookies. The ‘Sunfeast Snacky' salted crackers are available in 2 unique variants viz. Chilli Flakes and Classic Salted. Sunfeast's cookie offering, ‘Sunfeast Special' biscuits are also available in select markets.The Sunfeast Special range currently includes cookies in three variants – Butter, Cashew and crunchy Coconut, as well as cream biscuits in two variants – Choco and Orange. The recently launched Sunfeast Golden Bakery offers the freshly baked taste of cookies in 3 variants – Choco-nut, Butter-nut and Butter scotch. The brand has also launched Sunfeast Nice, a tasty and delightful offering of crispy, sugar sprinkled biscuits. The Sunfeast product portfolio has been further expanded to include healthy snacking op tions as well. Sunfeast Pasta Treat', a whole wheat based instant pasta was introduced as a healthy snacking option for children. After the tremendous success of the 4 initial flavours the instant Pasta range has been extended with two new exciting flavours – Pizza and Chicken. The pasta segment was further expanded with the launch of ‘Sunfeast Benne Vita' in 4 innovative variants. This range has been enhanced recently with the launch of Sunfeast Benne Vita Flax Seed biscuits that reflect the brand essence of Benne Vita, which in Italian stands for ‘Good Life’. The flax seed content in these protein and mineral enriched biscuits is a rich vegetarian source of Omega III acids.With continued focus on health and nutrition, Sunfeast extended the biscuits portfolio to the nutritional segment with the launch Sunfeast Sachin's Fit Kit – a range of healthy products co-created with Sachin Tendulkar. It is for the first time in India that an icon of the statur e of Sachin Tendulkar has been actively involved in the product development process as co-creator of the Sunfeast Sachin's Fit Kit range. It is the shared vision of Sunfeast as well as Sachin Tendulkar that products under the Sachin's Fit Kit range will enable create â€Å"Champions of Tomorrow†. The launch range comprises two offerings – Sunfeast Sachin's Vitamin and Protein enriched biscuits and Sunfeast Sachin's Multigrain biscuits.

Information Technology Proposal - 1234 Words

Running Header: Information Technology Proposal Information Technology Proposal Darren Brown April 16, 2006 To: Director of Information Technology at Riordan Manufacturing From: Darren Brown, Information Technology Systems consultant Date: April 16, 2006 Subject: Information Technology Proposal As an Information Technology Systems consultant for Fortune 500 and 1000 companies, I have completed a review of your organization s current software and hardware systems and determined that with some changes Riordan Manufacturing will be able to exceed its current organizational goals and maintaining its place as the industry leader in identifying industry trends. The current network architecture that exist at Riordan†¦show more content†¦The MRP is utilized for manufacturing, inventorying, and shipping. This system and data is just as important as the ERP. Both are critical software components to Riordan Manufacturing success. After reviewing the existing hardware and software being utilized, I have concluded that Riordan Manufacturing must make changes to some hardware, software, and procedures affecting IT to be able to meet it s current goals and expectation. To be able to do this, Riordan Manufacturing must upgrade outdated equipment, upgrade unsupported operating systems and applications, and consolidate databases and increase productivity. Some of the hardware that exists at Albany and Pontiac sites needs upgrades to increase the productivity of the plants. The Albany site can change its structure to mirror the Headquarter with a 100 base T Ethernet with switches and reduce the amount of hardware and connections. The Pontiac site needs to upgrade to CAT 5 cabling to reduce data transmission degradation. Next, replace the hubs, patch panels with switches, and run a 100 base T Ethernet. 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